EXCLUSIVE RESEARCH

Learn what new movers want from you in 2026.

Speedeon Data surveyed 150 movers. And 85% see a move as a reason to rethink every brand they use. Nearly as many go with one of the first brands they discover. You can't afford to ignore this audience, and timing is everything. Want 25+ insights on how movers shop, spend, switch brands, and experience advertising during life's biggest reset? Download the 2026 State of Mover Spending Report.

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MARKETERS AT TOP BRANDS TRUST SPEEDEON

WHAT THE DATA REVEALS

Movers are spending big, switching fast and choosing brands that show up first.

$1k+

Above-Budget Spending in 60 Days

61% of movers spend at least $1,000 above their normal budget around a move — on furniture, home services, dining, and new subscriptions. The move window is a concentrated spending event.

67%

Go Multi-Channel or Be Invisible

Two-thirds of movers say brands need to show up across email, direct mail, social, and search to get noticed during the chaos. A single-channel strategy misses most of your audience.

82%

"Yes, Please Market to Me"

61% of movers spend at least $1,000 above their normal budget around a move — on furniture, home services, dining, and new subscriptions. The move window is a concentrated spending event.

89%

Lead with Guarantees & Free Trials

Product guarantees and free trials scored the highest approval of any message type tested. Movers want to try before they buy — and be rewarded for sticking around.

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Download the full 2026 State of Mover Spending Report and arm your team with the data to win mover spend before your competitors do.

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COMPARE

Why Choose Speedeon’s Targeted
New Mover Lists?

Speedeon's National Database Other Customer Databases
Fresh Data Updated 24/7
Data Variables 1000+ Data Variables (15X more than others!) May vary
Specialized Data On New Movers
Database Size 200M+ Individuals & 30M+ Businesses! May vary
USPS Verified Postal Records & Emails

Speedeon's National Database

  • Fresh Data Updated 24/7
  • Data Variables 1000+ Data Variables (15X more than others!)
  • Specialized Data On New Movers
  • Database Size 200M+ Individuals & 30M+ Businesses!
  • USPS Verified Postal Records & Emails

Other Customer Databases

  • Fresh Data
  • Data Variables May vary
  • Specialized Data On New Movers
  • Database Size May vary
  • USPS Verified Postal Records & Emails

Don't miss the moment. Be first in the door.

Speedeon's mover data, audience intelligence and activation solutions help brands show up first, across every channel, during the most valuable window a consumer's moving journey.

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